<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body>﻿<b>Average Order Value</b><p>Tracking changes to the average order value over time is important to catalog sites that may change and shift which products and services they are actively marketing.  Many e-commerce sites monitor this metric to see if their cross promotions are working.  This is an important metric that works its way into many higher level executive and shareholder reports. <p>To compare two date ranges, select the "Compare to Past" option on the Calendar tab.</body></html>